How to Hit the eBook Bestsellers Lists with Preorders — by Smashwords

Building upon his previous workshop, The Best Practices of The Bestselling Self-Published ebook Authors, Jim Azevedo provides a deep dive into the best practice of pre-orders, one of the most powerful marketing tools available for indie eBook authors. Just a few years ago, ebook pre-orders weren’t an option for self-published ebook authors.   In the last 18 months, however, most of the major ebook retailers have opened up ebook pre-orders to self-published authors.

Pre-orders provide key advantages that, if implemented properly, can help authors make their next ebook launch much more successful. Behind every successful pre-order is a well-planned and well-executed pre-order strategy and a passionate author promoting a super-awesome book.

Whether your next book launch is 12 days away or 12-months away, this is a session you won’t want to miss. Among the many tips in this session, authors will learn:

  • What a prep-order is
  • Who should do pre-orders
  • How to set up a pre-order
  • Pre-order timing
  • Pre-order strategies to hit bestseller lists


Mark CokerThis workshops will be taught by Mark Coker from Smashwords publishing team.

MARK COKER founded Smashwords in 2008 to make it fast, free and easy for any writer, anywhere in the world, to self publish an ebook. Smashwords has grown to become the leading ebook distributor serving indie authors, small presses and literary agents.  Over 100,000 authors from around the world publish and distribute more than 300,000 books with Smashwords. Mark’s three books on ebook publishing best practices – The Smashwords Style Guide, The Smashwords Book Marketing Guide and The Secrets to Ebook Publishing Success – have been downloaded over 700,000 times and are considered essential reference guides for indie authors. Mark blogs at and also contributes to the Huffington Post’s Books section.


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