Secrets to eBook Self-publishing Success

The Best Practices of The Bestselling Self-Published eBook Authors

Since 2008, Smashwords has helped over 100,000 authors and small independent presses publish and release more than 340,000 ebook titles. That’s more than 12 billion words! In this workshop, Jim Azevedo, marketing director at Smashwords, will reveal the best practices of the bestselling indie ebook authors. While the best practices were inspired by the most commercially successful Smashwords authors, the advice contained in this session is universal to all authors, publishers and literary agents.

For participants who have not yet completed their first book, or for professional authors who are investigating ebook self-publishing, this session will provide immediate steps authors can take to maximize the discoverability and sales rank of their work. Jim will cover best practices such as:

  • Building reader trust
  • Metadata – what it is and how to use it to your advantage
  • Leveraging viral catalysts to make your books more discoverable
  • Choosing an effective pricing strategy
  • Creating covers that get noticed
  • Exclusivity. Friend or foe?
  • Hitting bestseller lists with pre-orders
  • And many more!

This workshops will be taught by Mark Coker from Smashwords publishing team.
Mark Coker

MARK COKER founded Smashwords in 2008 to make it fast, free and easy for any writer, anywhere in the world, to self publish an ebook. Smashwords has grown to become the leading ebook distributor serving indie authors, small presses and literary agents. Over 100,000 authors from around the world publish and distribute more than 300,000 books with Smashwords. Mark’s three books on ebook publishing best practices – The Smashwords Style Guide, The Smashwords Book Marketing Guide and The Secrets to Ebook Publishing Success – have been downloaded over 700,000 times and are considered essential reference guides for indie authors. Mark blogs at and also contributes to the Huffington Post’s Books section.



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